In 1965, Sol LeWitt wrote fellow sculptor Eva Hesse a four-page letter of encouragement, urging her to stop doubting herself and to simply continue making her work. Despite the fact that some would consider their friendship unlikely, the two sculptors were close friends and wrote to each other frequently about their ideas, work and personal lives from 1960 until Hesse's death ten years later. Often quoted, LeWitt's letter has become a source of inspiration and a vote of confidence for many artists the world over.
Producer Aaron Rose (Beautiful Losers, Become a Microscope) worked with punk rock band Rancid to remake LeWitt's words into a bold and boisterous song. With wild and wavy LeWitt-inspired animation, this video energetically embodies the message of its writer.
The video takes place in the rock jungle gym that is the Hyden Wildlife Park for what is the world’s first attempt to drop in on this rock of historical significance. “Wave Rock” is a 47 ft high, 350 ft long granite rock face shaped like an over-vert quarter pipe located in the Western Australia Outback.
We really like this experimental form of advertising for Mercedes. Here's their full mb! magazine, which is definitely worth a gander.