Truth in Advertising from McDonalds

In an attempt to be more transparent, or perhaps, an attempt to dodge issues regarding their ingredients — McDonalds takes viewers behind-the-scenes at a burger photoshoot.

The video was created in response to an extremely insightful and intelligent consumer question and was shot at our second favourite McDonalds location right here in downtown Toronto. The King and Dufferin location retains the top position as its ambiance is unmatched.

We suggest watching the video below in full-screen, preferably on a large high-resolution monitor.

Bon appetit.